By Nathan Coombs
It is not difficult to imagine the results if a newly trained M.B.A. in marketing arrived in London with the following diabolic challenge: do what Blair did for New Labour for the far Left; make them sell!
Clipboard tucked under arm, what our marketer would firstly observe is that the Left is indeed a crowded marketplace, with far too many groups attempting to sell their wares to far too few customers. Cross. However, looking into the content of these groups our marketer would be encouraged to see that their products are already well differentiated. Each group has a clear sense of their identity and the ideological niche which they represent. Tick. Conclusions: good product differentiation and branding, but insufficient mass market appeal and attempts to reach out to new consumers. Continue reading “on the necessity of pluralist communism”







